SickKids Pain Squad Mobile App

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The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada's top police dramas, our innovative mobile app made this overwhelming task easy and fun.

via campaignpage.ca

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Advertising Moves to Apps on iPhones and Android

This shouldn’t perhaps be all that surprising but it looks like the ad dollars in the mobile market are moving from the mobile sites and into the apps themselves.
Ads within smartphone applications such as the popular puzzle game Angry Birds are turning into a key driver for mobile advertising, as apps become the main distribution method for media on mobile phones, according to a report.

via forbes.com

 

 

 

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