Apple's iOS5 is coming
Apple continues to prove that it is a force to be reckoned with, and with the company’s new iOS5, industry experts believe that the operating system will not only enable rich, creative ad executions, but also let marketers deepen the engagement with their audience.
The iOS5 includes more than 200 new features for iPad, iPhone and iPod touch devices. The new operating system integrates Twitter and features a new messaging service between all iOS customers.
“Apple’s iOS5 has some interesting new capabilities, many of which are addressing the convenience of using the device,” said Elena Perez, director of marketing at Medialets, New York.
“It will also enable rich, creative ad executions,” she said. “Mobile advertising that draws on the capabilities and features of the device will benefit from the improvements that are made to those features.”
