Neuronauta

OpenBank, un ejemplo de cómo deben ser las apps de bancos para iPad

via wwwhatsnew.com

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Consumers Don't Want Tablets, They Want iPads

via allthingsd.com

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Nearly 40% of Mobile Spaniards Now Sport Smartphones

via blog.nielsen.com

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Blupt!, la bebida ficticia que conquista el iPhone

via elpais.com

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10 Tips for creating a great App

via appfidelity.com

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El número de anunciantes móviles se ha duplicado en los últimos dos años

Según un nuevo estudio de comScore, el número de anunciantes que realizan campañas de marketing y publicidad móvil se ha duplicado en los últimos dos años. El informe señala además que este aumento ha llegado hasta un 128% respecto al mismo período (desde abril) del año 2009. El hallazgo se basó en el seguimiento de anuncios para móviles a través de más de 600 sitios y sub-sitios de la web móvil.

via puromarketing.com

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Apple’s iOS5 will be game-changer for mobile advertising

Apple's iOS5 is coming

Apple continues to prove that it is a force to be reckoned with, and with the company’s new iOS5, industry experts believe that the operating system will not only enable rich, creative ad executions, but also let marketers deepen the engagement with their audience.

The iOS5 includes more than 200 new features for iPad, iPhone and iPod touch devices. The new operating system integrates Twitter and features a new messaging service between all iOS customers.

“Apple’s iOS5 has some interesting new capabilities, many of which are addressing the convenience of using the device,” said Elena Perez, director of marketing at Medialets, New York.

“It will also enable rich, creative ad executions,” she said. “Mobile advertising that draws on the capabilities and features of the device will benefit from the improvements that are made to those features.”

via mobilemarketer.com

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Brands, Mobile, Apps & Developer Economics 2011

Developer Economics 2011 is the quintessential mobile developer research report. In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.

Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.