Affluent consumers with children under 18 are a growing slice of the luxury market and mobile is proving the best way for marketers to connect with this segment of the upscale demographic, according to key findings from Ipsos Mendelsohn.
Wealthy parents are more pressed for time than the average luxury consumer, and mobile phones and tablets are becoming the saving grace for affluent families. As roles change and kids affect the purchasing of luxury goods and services more than ever, the affluent family has emerged as a key market for brands looking to see a high ROI.
via luxurydaily.com
