Neuronauta

Product Manager Mobile Apps
Sergio García Pino
Sergio García Pino

Soy consultor de Marketing Digital y me apasiona internet y la comunicación interactiva.

Desde hace 20 años investigo y trabajo en el ámbito del marketing y la comunicación para grandes marcas y empresas: Coca-Cola, BBVA, Endesa, Mango, Microsoft, Nokia, Telefónica y Volkswagen.

¿Qué es Neuronauta?

Un punto de encuentro donde comparto información sobre Mobile Marketing y creación y desarrollo de aplicaciones móviles:

* Estrategia, Marketing, Modelo de negocio
* Comunicación y Publicidad
* Diseño, Creatividad y Desarrollo

¿En qué puedo ayudarte?

Si necesitas ayuda, contacta conmigo.

Como Product Manager Mobile Apps de Neosono puedo ayudarte a crear y desarrollar aplicaciones móviles para tu marca, empresa o agencia.

Somos expertos en proyectos B2B y B2C, y además de desarrollar proyectos a medida para tu negocio, también desarrollamos nuestros propios negocios basados en aplicaciones móviles.

Experiencia profesional

The Coca-Cola Company
McCann & Erickson
Wysiwyg

Colaboro en Xataka Móvil como editor.

También estoy participando en la creación y desarrollo de una aplicación propia de entretenimiento y educación para dispositivos móviles táctiles (smartphones y tablets) dirigida a niños y padres.

Contacto

* Email
* Facebook
* Twitter
* Linkedin
* Google+

Red de colaboración

www.xatakamovil.com
www.wecolab.com
www.boldsensation.com
www.lachula.tv
www.yorokobu.es
www.theappdate.com
www.wakeapp.com
nethunting

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Archive

2012 (5)
2011 (137)
2010 (131)
2009 (56)

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Time Spent In Mobile Far Outpaces Ad Spending

Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.

By contrast, print gets 29% of ad dollars but only 6% of time spent. Flurry derived the cross-media figures from publicly available sources including comScore, Veronis Suhler, Mary Meeker, Alexa and its own data tracking more than 140,000 iOS and Android apps.

via mediapost.com

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AOL shifts strategic focus to tablet, mobile-first monetization

AOL Edition iPad magazine

AOL's new Editions tablet magazine

AOL, a company that once almost exclusively ruled the desktop Internet, is now shifting its focus to mobile and tablets, claiming that the devices' monetization opportunities surpass those on the Web. 

via mobilemarketer.com

Posted
 

El 30 por ciento de los anunciantes convierte en videojuegos sus campañas de publicidad móvil

Los juegos online se han convertido en las aplicaciones más demandadas por los usuarios de telefonía móvil y por tanto, en plataforma de las marcas para llegar a sus consumidores potenciales.

De hecho, el 30% de los anunciantes deja de lado los formatos tradicionales para crear videojuegos ad hoc con su producto como protagonista a la hora de diseñar sus campañas de publicidad móvil, según un estudio de madvertise, compañía especializada en formatos de publicidad para dispositivos móviles.

via puromarketing.com

 

 

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Keeping Up With The Mobile User-Driven Revolution: Q&A with Anna Bager

dmexco_2011_j_0809.jpg

What do you see as the biggest hurdle or problem to overcome in the mobile marketing space?

Users are way more advanced than the companies are. They expect things to work. They expect companies to have a mobile website. They expect to find the app they’re looking for. They are more proactive, they’re searching. Because of how personal it is consumers expect mobile advertising to come to life as a service rather than as straight advertising. We’re not totally there yet.

Mobile is a user-driven revolution

Marketers are beginning to come on board. They are starting to include mobile into their marketing strategies, which is really where it has to be. It’s really on the agency side that we need better take up and better understanding. We need agencies to really start innovating and promoting mobile to their clients.

via iab.net

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Coca-Cola Launches 2012 Olympics Campaign With Mark Ronson

Mark Ronson with Coke athletes

Mr. Ronson is creating a music track that will tie together the whole marketing campaign around London 2012. He decided which Olympic events he thought created the most promising sounds, and Coca-Cola then found a young athlete from each of Mr. Ronson's chosen events and sports to join the campaign and work as an ambassador for 2012.

Claudia Navarro, Coca-Cola's Olympic marketing director, said that the 2012 campaign is very different from Coke's effort at the 2008 Olympic Games in Beijing. She said, "Stories don't live in one specific media. Last time, we made a TV commercial. This time we are telling stories. And mobile has an incredibly different role -- it means there's an interface with our stories any time, anywhere."

via adage.com

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Mobile is key for reaching affluent family market

Affluent family, credit: Four Seasons

Affluent consumers with children under 18  are a growing slice of the luxury market and mobile is proving the best way for marketers to connect with this segment of the upscale demographic, according to key findings from Ipsos Mendelsohn.

Wealthy parents are more pressed for time than the average luxury consumer, and mobile phones and tablets are becoming the saving grace for affluent families. As roles change and kids affect the purchasing of luxury goods and services more than ever, the affluent family has emerged as a key market for brands looking to see a high ROI.

via luxurydaily.com

 

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