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Advertising Moves to Apps on iPhones and Android

This shouldn’t perhaps be all that surprising but it looks like the ad dollars in the mobile market are moving from the mobile sites and into the apps themselves.

Ads within smartphone applications such as the popular puzzle game Angry Birds are turning into a key driver for mobile advertising, as apps become the main distribution method for media on mobile phones, according to a report.

via forbes.com

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6 Branded Mobile Apps on the Cutting Edge of Innovation

via mashable.com

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Time Spent In Mobile Far Outpaces Ad Spending

Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.

By contrast, print gets 29% of ad dollars but only 6% of time spent. Flurry derived the cross-media figures from publicly available sources including comScore, Veronis Suhler, Mary Meeker, Alexa and its own data tracking more than 140,000 iOS and Android apps.

via mediapost.com

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Euro Mobile Ad Market

via mandmglobal.com

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AOL shifts strategic focus to tablet, mobile-first monetization

AOL's new Editions tablet magazine

AOL, a company that once almost exclusively ruled the desktop Internet, is now shifting its focus to mobile and tablets, claiming that the devices' monetization opportunities surpass those on the Web.

via mobilemarketer.com

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La publicidad dentro de aplicaciones alcanza el 5% de la inversión en publicidad móvil

via news.omexpo.com

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Meet the new iPhone 4S

via engadget.com

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Television, Internet & App Use, By The Hour

via afterhours.e-strategy.com

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El 30 por ciento de los anunciantes convierte en videojuegos sus campañas de publicidad móvil

Los juegos online se han convertido en las aplicaciones más demandadas por los usuarios de telefonía móvil y por tanto, en plataforma de las marcas para llegar a sus consumidores potenciales.

De hecho, el 30% de los anunciantes deja de lado los formatos tradicionales para crear videojuegos ad hoc con su producto como protagonista a la hora de diseñar sus campañas de publicidad móvil, según un estudio de madvertise, compañía especializada en formatos de publicidad para dispositivos móviles.

via puromarketing.com

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Keeping Up With The Mobile User-Driven Revolution: Q&A with Anna Bager

What do you see as the biggest hurdle or problem to overcome in the mobile marketing space?

Users are way more advanced than the companies are. They expect things to work. They expect companies to have a mobile website. They expect to find the app they’re looking for. They are more proactive, they’re searching. Because of how personal it is consumers expect mobile advertising to come to life as a service rather than as straight advertising. We’re not totally there yet.

Mobile is a user-driven revolution

Marketers are beginning to come on board. They are starting to include mobile into their marketing strategies, which is really where it has to be. It’s really on the agency side that we need better take up and better understanding. We need agencies to really start innovating and promoting mobile to their clients.

via iab.net

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Advertising Moves to Apps on iPhones and Android

6 Branded Mobile Apps on the Cutting Edge of Innovation

Time Spent In Mobile Far Outpaces Ad Spending

Euro Mobile Ad Market

AOL shifts strategic focus to tablet, mobile-first monetization

La publicidad dentro de aplicaciones alcanza el 5% de la inversión en publicidad móvil

Meet the new iPhone 4S

Television, Internet & App Use, By The Hour

El 30 por ciento de los anunciantes convierte en videojuegos sus campañas de publicidad móvil

Keeping Up With The Mobile User-Driven Revolution: Q&A with Anna Bager