Advertising Moves to Apps on iPhones and Android

This shouldn’t perhaps be all that surprising but it looks like the ad dollars in the mobile market are moving from the mobile sites and into the apps themselves.
Ads within smartphone applications such as the popular puzzle game Angry Birds are turning into a key driver for mobile advertising, as apps become the main distribution method for media on mobile phones, according to a report.

via forbes.com

 

 

 

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Brands, Mobile, Apps & Developer Economics 2011

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Developer Economics 2011 is the quintessential mobile developer research report. In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.

Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.


Download a free copy of the report

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