SickKids Pain Squad Mobile App

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The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada's top police dramas, our innovative mobile app made this overwhelming task easy and fun.

via campaignpage.ca

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Innovation strategy as brand strategy

Brand strategy is changing.

From creating a unique story around a generic experience to designing a unique experience that tells its own story.

In a recent panel featuring four of Norway’s most prominent CMOs, there was an agreement amongst several that their brand strategy was increasingly becoming an innovation strategy rather than a communications strategy.

This is only logical, as a consequence of the changes we have been seeing in the media consumption and digital communication landscape the last years:

  • As the cost of having a story adopted through media – in a landscape of increasingly fragmented media consumption – is getting more and more expensive.
  • As digital communication has been recalibrated to create products, not campaigns, experiences, not stories.
  • As products and services has become something that updates, changes, tailors, perfects and redesigns itself digitally without the “physical” costs of scale, distribution etc.

 

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One in Four Starbucks Transactions Now Done Via Mobile

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Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.

via mashable.com

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