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Time Spent In Mobile Far Outpaces Ad Spending

Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.

By contrast, print gets 29% of ad dollars but only 6% of time spent. Flurry derived the cross-media figures from publicly available sources including comScore, Veronis Suhler, Mary Meeker, Alexa and its own data tracking more than 140,000 iOS and Android apps.

via mediapost.com

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Even on $15,000 a Year, Most Young People Buy Smartphones

via mashable.com

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Want Your Own Barista? There's An App For That

via whatstrending.tv

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The Mobile App Download Lowdown

via images.fastcompany.com

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M-Commerce Sales Shoot Up as More Consumers Buy via Mobile

via emarketer.com

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Coca-Cola Launches An App To Bring Awareness To The Polar Bear Habitat

via appadvice.com

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Facebook's next billion users to be driven by mobile

LIVE FROM GSMA MOBILE ASIA CONGRESS 2011: Facebook expects mobile to be the main source of its next billion users as smartphones become more powerful and the value of adding social tools to devices is realised. “We expect our next billion users will come primarily on mobile,” Facebook VP for partnerships and corporate development Vaughan Smith said this morning in Hong Kong.

“We see people talking about all of the capabilities of the device that are out there. When we look at what we should be talking about, we think that mobile is much more powerful when you add social. And we think the confluence of those two trends are the most important thing going on in technology over the next ten years,” he added.

Facebook currently has 350 million of its 800 million users around the world accessing the service on mobile devices, with twice as many actual visits coming via mobile devices rather than desktops. And mobile is expected to become much more significant in the coming years.

via mobilebusinessbriefing.com

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