via bgr.com
Neuronauta
Product Manager Mobile Apps
Soy consultor de Marketing Digital y me apasiona internet y la comunicación interactiva.
Desde hace 20 años investigo y trabajo en el ámbito del marketing y la comunicación para grandes marcas y empresas: Coca-Cola, BBVA, Endesa, Mango, Microsoft, Nokia, Telefónica y Volkswagen.
¿Qué es Neuronauta?
Un punto de encuentro donde comparto información sobre Mobile Marketing y creación y desarrollo de aplicaciones móviles:
* Estrategia, Marketing, Modelo de negocio
* Comunicación y Publicidad
* Diseño, Creatividad y Desarrollo
¿En qué puedo ayudarte?
Si necesitas ayuda, contacta conmigo.
Como Product Manager Mobile Apps de Neosono puedo ayudarte a crear y desarrollar aplicaciones móviles para tu marca, empresa o agencia.
Somos expertos en proyectos B2B y B2C, y además de desarrollar proyectos a medida para tu negocio, también desarrollamos nuestros propios negocios basados en aplicaciones móviles.
Experiencia profesional
The Coca-Cola Company
McCann & Erickson
Wysiwyg
Colaboro en Xataka Móvil como editor.
También estoy participando en la creación y desarrollo de una aplicación propia de entretenimiento y educación para dispositivos móviles táctiles (smartphones y tablets) dirigida a niños y padres.
Contacto
* Email
* Facebook
* Twitter
* Linkedin
* Google+
Red de colaboración
www.xatakamovil.com
www.wecolab.com
www.boldsensation.com
www.lachula.tv
www.yorokobu.es
www.theappdate.com
www.wakeapp.com
nethunting
Time Spent In Mobile Far Outpaces Ad Spending
Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.
By contrast, print gets 29% of ad dollars but only 6% of time spent. Flurry derived the cross-media figures from publicly available sources including comScore, Veronis Suhler, Mary Meeker, Alexa and its own data tracking more than 140,000 iOS and Android apps.
via mediapost.com
Innovation strategy as brand strategy
Brand strategy is changing.
From creating a unique story around a generic experience to designing a unique experience that tells its own story.
In a recent panel featuring four of Norway’s most prominent CMOs, there was an agreement amongst several that their brand strategy was increasingly becoming an innovation strategy rather than a communications strategy.
This is only logical, as a consequence of the changes we have been seeing in the media consumption and digital communication landscape the last years:
- As the cost of having a story adopted through media – in a landscape of increasingly fragmented media consumption – is getting more and more expensive.
- As digital communication has been recalibrated to create products, not campaigns, experiences, not stories.
- As products and services has become something that updates, changes, tailors, perfects and redesigns itself digitally without the “physical” costs of scale, distribution etc.
via 180360720.no
